Artist Management
Artists are entrepreneurs.
The most successful ones recognize this early and approach their studio practice like a business: strategically, intentionally, and with long-term vision. As their careers grow, they begin to delegate the tasks that pull them away from the creative work, allowing them to focus on what they do best: making art.
SELECT CLIENTS
Technology and digital access have made today’s art world more connected and more competitive than ever. Artists are more visible, but with that visibility comes an increased demand to manage the many moving parts of a creative career. Hiring a manager helps remove the weight of daily operations, freeing you to focus fully on your creative work. Shelli Beermann serves as both a dedicated artist advocate and a strategic advisor, offering guidance that’s rooted in experience, insight, and a deep respect for the artistic process.
Shelli assists emerging and mid-career artists with their business operations and high level strategy planning. Services include:
Email and phone correspondence with current and prospective clients
Liaise between galleries, designers, and art consultants
Act as point of contact between artist and other business partners such as accountant, lawyer, web designer, publicist, etc.
Prepare gallery submission proposal and pitch art to target galleries
Review gallery contracts
Obtain framing and shipping quotes
Create and distribute marketing materials
Invoice and ship artwork
Set up and maintain inventory tracking system
Add new work to website
Advise on appropriate pricing and consult on appropriate pricing increases based on market conditions
Project management
General business consulting
Act as an advocate for the artist
Consult on business opportunities